Alba
Crafting a sanctuary of minimalism and nature
ROLE
Brand identity designer
RESPONSIBILITIES
Custom logo, signage system, branded touchpoints and brand guidelines
TOOLS USED
Identity system · signage layouts · brand-guideline production
overview
Alba, a boutique hotel inspired by minimalism and natural beauty, trusted me to craft a timeless visual identity. I designed a custom logo, signage system, branded touchpoints throughout the hotel, and a full brand guidelines book to ensure a cohesive guest experience.
the problem
Alba needed a visual identity that could translate the calm of its natural setting into every part of the guest experience, from the first sign on arrival to the smallest branded touchpoint.
the solution
A custom logo, signage system and restrained family of branded touchpoints create one consistent atmosphere. A complete guidelines book keeps the identity coherent across the hotel and future applications.
